From creating and publishing content to analyzing reports, thinking about all the functions that a marketing specialist must perform on a daily basis in social networks can be quite overwhelming, luckily there are plenty of extraordinary tools that will make your life easier when managing your networks.
To define which tools you should use, the first thing you have to do is to analyze what human resources you have in your company, i.e. which functions are covered and which ones are left up in the air. In the case of functions that are already assigned, digital tools can help optimize the time that person occupies in performing their duties and therefore focus their time on new tasks that are more profitable for your business.
To design content
Of course the design tools par excellence are those contained in the ADOBE package, but the development of pieces in them requires knowledge of a graphic designer and a greater dedication of time.
That is why we recommend CANVA, a design tool that does not require previous knowledge in the area and that will help you design professional content in a very intuitive way. But be careful, this tool has endless resources including templates, vectors, fonts, etc. and not all of them are suitable for your brand, so our recommendation is to hire a designer to help you develop a kit that includes color palette, typography and templates that work for your brand.
To view the feed
Aesthetics has always been very important for social networks such as Instagram, this is even more relevant when it comes to brands that sell lifestyle, so it can be very useful to preview how the planned content will look once it is published in the feed. For this purpose, there are several applications, some of which have additional functionalities that can be useful. We recommend taking a look at Plann, Preview, Later and Planoly.
To measure
As we always say, there is no point in generating content if it is not part of a strategy and even worse if it is not going to be constantly analyzed. The only way to know for sure what you are doing right and what are the weak points of your management is by analyzing the metrics, for this we recommend Metricool. We love it because in addition to analyzing it allows you to schedule your publications and also manage communication with your customers, but the best thing is that it allows you from a single platform to get metrics from all your social networks and even your website or ecommerce.
To manage your campaigns
Hootsuite is one of the best social media management tools for creating and managing commercial campaigns, allowing you to manage different advertising platforms from a single dashboard. You can also schedule messages, track conversations and manage multiple profiles.
This is just a small handful of the infinite number of digital tools that exist, always remember that the goal is to make your life easier, so it is important to be clear that you do not necessarily have to use all of them, as some have similar functions or perhaps your business does not yet demand it. In any case always start with the free version of the software and once you are convinced that it is necessary and beneficial for your business, start using the paid versions.
If you liked this blog, share it with people you think may also value it and if you have any questions, don’t forget that we are just a click away, write us at hola@ondaclick.com.
